Sanrio My Melody Happy Birthday Rose Sweet Lookbook Model Version Plush Doll

Wrapped in fluffy pink, this special-edition My Melody looks like the star of a birthday party.
Dressed in a rose-themed gown with a birthday cake headpiece, her design is undeniably elegant and sweet.
The item introduced here is the “MY MELODY SWEET LOOKBOOK” Birthday Plush, released in 2022.
It is an exclusive collectible crafted solely to celebrate My Melody’s annual birthday on January 18.
Beautifully packaged in a display-ready box, it instantly sold out upon release due to overwhelming fan demand.

Product Details

Product Name

My Melody Happy Birthday SWEET LOOKBOOK Design Plush (2022 Edition)

Release Date

January 2022

Product Features

This plush is part of the
“MY MELODY SWEET LOOKBOOK Design Series”,
released to celebrate My Melody’s birthday on January 18, 2022.

The theme features:

✔ Rose-ribbon dress

✔ Birthday cake headpiece

✔ Fluffy, droopy-eared pink My Melody

This “sweet + gorgeous” combination gives the plush a luxurious doll-like feel.

The macaron-style cake hat is decorated with roses and ribbons, and the voluminous frilled skirt enhances My Melody’s charm.

Sales Format

Sold exclusively at Sanrio Shops
Sold exclusively at Sanrio Online Shop
Limited quantity → many stores sold out immediately after release

Packaged in a “Lookbook-style” display box with a clear window, it is designed to look beautiful even when kept inside the box—perfect for collectors.

The Hype Behind the 2022 Birthday My Melody

How Fans Reacted and Why It Became Legendary**

In January 2022, a certain plush quietly—but undeniably—became a legend among Sanrio fans.
That item was the My Melody SWEET LOOKBOOK Birthday Plush.

Even before release, fan communities were buzzing:

“This year’s birthday My Melody is insanely cute.”
“I need it. Actually, I need two!”

The hype built up steadily, and the reason lay in the “story behind its release.”

Limited Design × Special Story × Birthday Edition

Source: Sanrio

Released for My Melody’s birthday on January 18, 2022,
the SWEET LOOKBOOK series placed special emphasis on world-building and design, making it more elaborate than typical birthday editions.

Three major features:

Elegant rose-themed dress
Cake-inspired birthday headpiece
Pink droopy ears × a gentle smile

These doll-like qualities caused an explosion of excitement as soon as preview images appeared.
Fans said things like:

“The box alone is too cute!”
“This looks like a true collector’s item!”

Sanrio Shop & Online ‘Exclusive’: A True Battle to Purchase

Source: PR TIMES

This plush was not sold at general toy stores.
Only select Sanrio stores and the official online shop carried it.

That meant:

Website congestion on release morning
Fans lining up before opening hours
Availability purely based on luck

Social media was flooded with comments like:

“My Melody’s birthday is more important than work today!”
“So many people lined up before opening!”
“I went to multiple stores and finally got one!”

“Display-in-Box” Lookbook Style That Captivated Collectors

The 2022 version had an unusually elaborate box:

Frill-inspired design
Clear display window
Pastel pink frame design
LOOKBOOK title logo

These elements created the impression of an imported luxury doll, immediately grabbing collectors’ hearts.

Among fans who collect “boxed My Melody dolls,”
this plush was treated as the star of the year.

Post-Release Reaction: “I couldn’t get it,” “Is there a restock?”

Within days, both online and retail stores were sold out.

Fans commented:

“So glad I bought it on release day…”
“Sold out… I’m devastated…”
“Resale prices are double already!?”
“This year’s My Melody is on another level.”

Foreign fans struggled even more, often relying on friends in Japan to secure one.

Why It Has High Collector Demand:

Birthday My Melody Plushes ALWAYS Sell Out**

My Melody’s birthday on January 18 is one of Sanrio’s biggest yearly celebrations.

Birthday plushes are especially valued because:

Released only once a year
Completely different design every year
Miss it → impossible to buy the next year
Low overall supply

Collectors love displaying each year’s version together, so demand is extremely high.

Among these, the 2022 SWEET LOOKBOOK edition is widely considered a standout year, both in design and quality.

Now Highly Rated on the Resale Market

Today, mint-condition boxed units are becoming premium items.

Among Sanrio plush collectors, this plush is now regarded as:

“A rare piece where high craftsmanship and overwhelming popularity intersect.”

Other Items in the“My Melody SWEET LOOKBOOK Design Series”

Source: Sanrio

Plush dolls
Mascot keychains
Pouches
Card cases
Clear files

All sharing the same elegant “Lookbook” theme.

Who Is My Melody?

Source: Sanrio

Birth

My Melody debuted in 1975, making her one of the earliest and longest-running Sanrio characters.
She originally appeared as a fairy-tale-like white rabbit girl wearing a red hood.

Over the years, her design evolved:

Pink hood
Ribbons
Lace
Frills

This shift toward modern “kawaii” aesthetics established today’s pastel, sweet My Melody.

Even after nearly 50 years, she remains a top global character.

Recent Rankings in the Sanrio Character Awards

The Sanrio Character Ranking draws over 5 million votes annually.
My Melody has held a stable top-10 position for years.

Recent trends:

Source: PR TIMES

Regularly ranked between 5th–7th in early 2020s
Strong presence despite top competitors like Cinnamoroll, Pompompurin, and Kuromi
Large international fanbase, especially in Asia

She is especially popular among:

Teenage girls
Adult women
Overseas fans of “kawaii culture”

Why My Melody Is Loved (Popularity Points)

Timeless Cute Aesthetic – Pink × Frills
Universally appealing girly design.
Gentle and Healing Personality
Official lore describes her as
“a kind bunny girl who brings happiness.”
Massive Range of Merchandise
Fans can collect her across every category.
Annual Birthday Series
Always limited and always sold out → high collector demand.
Her Relationship with Kuromi

Source: Sanrio

　　Their “rivals but friends” bond is beloved across social media.

Representative My Melody Products, Shows, and Series

1. Plush & Doll Series

Source: Sanrio

Annual Birthday series
Rose collection
Fluffy dolls / Dress-up dolls
Boxed display dolls (highly popular with collectors)

2. Television Anime

Source:Animate Times

“Onegai My Melody” (2005–2009)
A four-year hit series still beloved today.

3. Collaboration Goods

Source:PR TIMES

earth music&ecology
Avail
WEGO
Honey Cinnamon
Q-pot.
Cosmetics brands

My Melody is a frequent fashion-brand collaborator.

4. Lifestyle & Fashion Goods

Source: Sanrio

Cosmetic pouches
Pajamas
Keychains
Room lights
Blankets

Many fans decorate their entire room in My Melody décor.

5. Overseas Expansion

My Melody is widely recognized across Asia, the US, and Europe.
Birthday dolls are especially popular among global collectors.

Other Notable Character Series

Source:Amazon

Cinnamoroll LOOKBOOK Series

Source: Sanrio

Pompompurin Birthday Series

Source: Sanrio

Pochacco Royal Jacket Series

Source: Sanrio

Hello Kitty 50th Anniversary Series

Summary

The 2022 SWEET LOOKBOOK My Melody plush captures a perfect blend of birthday exclusivity and lavish sweetness.
Its display-ready packaging instantly transforms any space into a dreamy pastel world.
Among annual birthday editions, the 2022 design stands out with exceptional charm and collector value.
Because production has ended, mint-condition units will only become harder to find.
If you love My Melody, this is truly a “love at first sight” plush worth welcoming into your collection.

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Sanrio My Melody Happy Birthday Rose Sweet Lookbook Model Version Plush Doll