When the weather turns chilly, you want a cardigan that warms not only your body but also your heart.
Introducing the Super Mario × Gelato Pique “Boo” Jacquard Cowichan Cardigan — a cozy, irresistibly cute collaboration piece that combines the comfort of Gelato Pique with the playful spirit of Nintendo’s Super Mario.
Its soft texture, light weight, and carefully designed silhouette elevate it beyond simple loungewear.
Perfect for relaxing at home or stepping out for a casual outing, this cardigan embodies the cozy yet stylish mood of today.
Product Overview — A Soothing Knit Featuring the Adorable Boo
From Japan’s beloved brand Gelato Pique, this special collaboration brings together comfort and nostalgia in one charming piece.
This cardigan features Boo, one of the most popular “enemy” characters from the Super Mario series, woven throughout in full jacquard.
The fluffy texture and gentle touch feel soft even against bare skin, while the shawl collar design frames the face beautifully.
The front buttons make it easy to style open or closed, and the relaxed silhouette flatters all body types.
Another design in the same collection features a “Star” pattern — however, this version is the Boo pattern.
- Best for: working from home, relaxing weekends, or light travel — it transitions easily between indoor and outdoor wear.
- Design details: full jacquard knit / shawl collar / relaxed fit / button-front closure.
About the Jacquard Cowichan Knit
This cardigan blends two traditional techniques — jacquard knitting and Cowichan-style knitting — to create a piece that feels both classic and modern.
Gelato Pique’s signature soft yarn transforms these historic methods into something lighter, smoother, and effortlessly wearable.
What Is Jacquard Knitting?
Jacquard knitting uses multiple colored threads to weave patterns directly into the fabric, rather than printing them on the surface.
This creates dimensional, high-quality designs that stand out for their durability and texture — patterns often appear reversed on the inside, giving the garment a sense of depth and craftsmanship.
The Origins of Cowichan Knits
The “Cowichan Sweater” originated with the Cowichan people of British Columbia, Canada.
These sweaters are known for their thick wool, warmth, and hand-knit motifs such as animals and geometric shapes.
Today, their rustic charm and traditional craftsmanship are celebrated around the world as timeless fashion.
Why This Combination Works
By combining jacquard and Cowichan techniques, this cardigan achieves:
- Beautiful, three-dimensional patterns
- A balance of warmth and lightness
- A refined, vintage-inspired charm
The Boo motif’s rounded shape and gentle expression are recreated through the soft texture of the yarn, resulting in a piece that feels both playful and elegant — the very essence of Gelato Pique.
About Gelato Pique
Image source：gelato pique
Brand History
Founded in Japan in 2008, Gelato Pique is a premium loungewear brand known for its concept of “dessert for adults.”
Its pastel tones, ultra-soft fabrics, and refined silhouettes have made it a symbol of indulgent comfort and self-care.
Brand Features
Image source：gelato pique
- Exceptional texture: The brand’s signature fluffy fabric feels luxuriously soft and warm.
- Sophisticated colors: Gentle tones make it easy for adults to enjoy playful fashion.
- Perfect for gifting: Each piece comes beautifully packaged — ideal as a special treat or thoughtful present.
- Expert collaborations: Gelato Pique masterfully blends its cozy aesthetic with beloved characters and franchises.
Target Audience
The brand appeals primarily to women in their late teens to 30s who seek comfort and quality.
Its men’s, kids’, and unisex collections have also become popular, encouraging couples and families to enjoy matching “link outfits.”
Popularity in Japan
As “home time” has become more valued, Gelato Pique has become synonymous with self-care comfort wear.
Many pieces sell out immediately after release, thanks to their photogenic designs and irresistible comfort.
Collaborations
Image source：famitsu.com
Known for infusing “everyday life with delight,” Gelato Pique frequently collaborates with major franchises such as Disney, Sanrio, and Pokémon.
Among these, its Super Mario collections stand out as fan favorites, blending nostalgia, humor, and charm.
About the Super Mario Collaboration
Image source：epoch
Nintendo’s Super Mario™ series is beloved across generations and borders.
Gelato Pique skillfully translates this iconic universe into high-quality loungewear.
The motifs include familiar characters like Mario, Luigi, Toad, Yoshi, and Boo, as well as power-up items like the Super Mushroom, Fire Flower, and Star.
About Boo
Image source：nintendo
Known as the shy ghost that hides when looked at, Boo has been a fan favorite for decades.
Its mischievous yet adorable personality makes it the perfect motif for this collection — adding a playful twist to Gelato Pique’s soft, cozy aesthetic.
This cardigan captures Boo’s charm in detailed jacquard knitting, balancing cuteness with subtle sophistication.
2021 Super Mario × Gelato Pique Collaboration Collection
This Boo Jacquard Cowichan Cardigan is part of the 2021 Super Mario × Gelato Pique collection, which featured a range of whimsical yet wearable items inspired by the game’s characters.
Other standout pieces included:
Mario & Yoshi Hoodie and Shorts Set
Image source：famitsu.com
Twin-color red and green designs for playful pairing.
Character Jacquard Pullover & Pants Set
Image source：famitsu.com
Cozy knit sets available in men’s, women’s, and kids’ sizes for family matching.
Character Cushions
Image source：famitsu.com
ヨSoft, plush designs featuring Yoshi, Boo, and the Star motif.
Among them, this Boo cardigan stood out for its refined palette and mature charm — a piece that embodies the idea of “cute but grown-up.”
Why You’ll Love This Cardigan
- Soft, Warm, and Effortlessly Cozy
The fluffy knit and shawl collar wrap you in warmth, providing ultimate comfort for chilly days. - Special Boo Design
While other designs in the collection featured stars, this piece focuses solely on Boo, creating a more unified and elegant look. - Versatile for Indoors and Outdoors
Ideal for lounging, short outings, travel, or cool mornings at the campsite — this cardigan transitions seamlessly from home to street. - Perfect as a Gift
With its relaxed sizing, it makes a thoughtful present for fans of Super Mario, or anyone new to the Gelato Pique experience. - Limited Collectible Value
As a 2021 collaboration item, restocks are rare. It’s the kind of piece you’ll be glad you picked up when you had the chance.
Care Instructions
- Follow the garment’s washing label (hand wash or gentle cycle with a laundry net recommended).
- Use mild detergent and minimal softener.
- Reshape while drying flat, away from direct sunlight.
- Use a fabric brush to restore fluffiness.
- For pilling, gently remove with a lint remover or scissors — do not pull.
Tip: Avoid heat and over-drying to preserve the softness and volume of the knit.
Styling Ideas
- At home: Pair with matching knit pants or room socks for ultimate relaxation.
- One-mile wear: Combine with a long tee, leggings, and sneakers for an effortlessly chic look.
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Travel & flights: Layer over a tee and joggers for cozy warmth during long journeys — and great travel photos.
Conclusion
The Super Mario × Gelato Pique “Boo” Jacquard Cowichan Cardigan is a heartwarming blend of comfort, style, and playfulness.
Its minimalist Boo motif and premium texture make everyday life feel a little more special.
Whether you love gaming, cherish cozy fashion, or simply want a cardigan that brings joy, this piece deserves a place in your wardrobe.
If you’ve been hesitating — now’s the time.
Bring this charming cardigan home and let it brighten your winter days.
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Super Mario × Gelato Pique Boo Jacquard Cowichan Cardigan FREE Size Collabo
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