This article covers three essential things for anyone eyeing this Bayonetta scale figure: the item’s background and production context, what collectors should check before buying, and practical tips for navigating the pre-owned Japanese market. The Phat Company Bayonetta 1/7 scale figure is one of those pieces that bridges mainstream video game recognition with the more specialized world of Japanese scale figure collecting. For fans of the Umbra Witch and PlatinumGames’ character designs, this release remains a landmark sculpt that captures the character’s attitude without resorting to the cheapness that sometimes plagues licensed merchandise.
Japanese scale figures occupy a different tier compared to Western collectibles or statues. The 1/7 scale standard, the precision of face painting, and the attention paid to translucent elements like hair, cloth folds, and weapon details all reflect decades of accumulated industry craftsmanship. Companies like Good Smile Company and Phat Company (its sister label) have refined a production pipeline that routinely delivers detail levels international manufacturers struggle to match at similar price points.
About This Item
The Phat Company Bayonetta 1/7 scale painted finished figure is a collaborative release distributed under the Good Smile Company umbrella, depicting the titular protagonist of the Bayonetta video game series. Phat Company, founded in 2006 as part of the broader Good Smile Group, specializes in prepainted PVC figures and has built a strong reputation for character-accurate sculpts drawn from both anime and gaming properties. This particular Bayonetta figure captures her signature pose — a confident, dynamic stance that showcases her flowing black bodysuit (woven from her own hair in-universe), her Scarborough Fair handguns, and her glasses-wearing, long-limbed silhouette.
Based on the original Bayonetta design by Mari Shimazaki, the figure was first released during the early-to-mid 2010s run of major Bayonetta merchandise following the game’s cross-platform success. Standing at the standard 1/7 scale, the figure measures roughly 25–28 cm depending on pose extension, and comes with a themed display base referencing her magical imagery. We have handled multiple Phat Company releases from this era, and this one consistently stands out for its paint shading on the suit and the clean line work on her glasses and lipstick.
Key Details
- Manufacturer: Phat Company (Good Smile Company group)
- Series/Franchise: Bayonetta (PlatinumGames / SEGA / Nintendo)
- Type: Scale Figures (1/7 scale, prepainted PVC)
- Condition: Pre-owned condition, carefully inspected before shipping
- Origin: Japan
The Phat Franchise: Why Collectors Care
Phat Company’s catalog has long functioned as Good Smile Company’s dedicated outlet for larger-format scale figures aimed at mature collectors. While Good Smile’s main line is often associated with Nendoroids and figmas, Phat has delivered some of the group’s most ambitious scale pieces, including fan-favorite releases from Fate/stay night, Monogatari, Persona, and NieR. The Bayonetta figure sits firmly within that tradition of premium licensing — a property with crossover appeal between hardcore gamers and figure collectors who may not otherwise follow anime releases.
Bayonetta itself debuted in 2009 as a stylish action game directed by Hideki Kamiya and developed by PlatinumGames. According to the official PlatinumGames website (https://www.platinumgames.com/), the Bayonetta series has become one of the studio’s flagship franchises, spawning sequels on Wii U, Switch, and ongoing merchandise collaborations. The character’s gothic-fashion-meets-gun-kata aesthetic translates exceptionally well to the figure medium, and licensed scale figures remain highly sought by Western collectors who often cannot easily source them locally.
Rarity and Value Factors
Scale figure runs from Phat Company are typically produced in limited quantities tied to pre-order demand — once a run sells through, restocks are rare, and the aftermarket determines price. For Bayonetta figures specifically, demand surges tend to track with new game releases; when Bayonetta 3 launched on Switch in 2022, older Phat and Good Smile Bayonetta figures saw renewed secondary market activity. Condition is the biggest value driver: sealed box examples command significant premiums over opened or displayed pieces, and figures with yellowing on white elements, paint rubs on the face, or warped weapon accessories drop considerably in value. In my experience sourcing these from Japanese auctions and estate lots, a sealed first-run Bayonetta can command two to three times the price of an opened display piece in otherwise identical condition.
Looking for this item? Every item at HD Toys Store Japan is:
- Shipped directly from Japan with tracking
- Carefully inspected for condition and authenticity
- Pre-owned condition documented with detailed photos
Collector’s Guide: What to Look For
When evaluating any pre-owned Phat Company scale figure, there are several specific inspection points that distinguish a good purchase from a regrettable one. We inspected this piece against the standard checklist we use for all incoming scale figures at the store, and the box exterior shows the typical light shelf handling expected of a pre-owned item of this age. Serious collectors should prioritize the integrity of PVC limbs — long-term leaning in display cases can cause permanent warping, particularly on dynamic poses like Bayonetta’s. Check whether the figure has been stored face-down, in direct sunlight, or near heat sources, as all three accelerate degradation.
For the box itself, examine corner crush, seal stickers (if present), and whether the inner plastic tray and blister are intact. Phat Company packaging from this era uses a window-box design, so any UV exposure through the window can fade cardboard printing. For the figure, closely inspect the face — Bayonetta’s painted eyes, lipstick, and glasses are the make-or-break details, and even minor misalignment or scuffing dramatically reduces desirability.
Condition Checklist
- Face paint: Verify eyes are symmetrical and lipstick lines are clean under magnification
- PVC posture: Check for leaning, warping, or sagging limbs from improper storage
- Accessories: Confirm Scarborough Fair guns and base peg fittings are present and undamaged
- Hair sculpt: Inspect the long hair elements for stress cracks at thin joint points
- Packaging: Original box, blister tray, and any inserts significantly affect resale value
Price Guide
Pricing varies considerably based on condition and version. Opened, displayed examples in good condition typically trade in the $90–$140 range on the Japanese secondary market. Complete-in-box examples with minimal wear usually fetch $150–$220. Sealed, first-run copies with crisp boxes have been observed selling in the $240–$350 range on specialist marketplaces, and auction spikes can push rare variants higher. The single biggest price factor is sealed-box status, followed by face paint quality for opened examples. Shipping from Japan adds some cost, but overall totals usually remain below domestic Western retailer markup for the same item.
Similar Items Worth Exploring
Collectors drawn to this Bayonetta figure often expand into related pieces. The Max Factory Bayonetta figma offers a fully articulated alternative at a smaller scale, ideal for photography setups. The Good Smile Company Bayonetta 2 scale figure released alongside the Wii U sequel features her alternate hairstyle and provides a natural display pairing. For broader PlatinumGames fans, the various NieR:Automata 2B scale figures from Flare and Square Enix offer similar aesthetic appeal — stylish female protagonists with intricate black costuming. Collectors who focus on Phat Company specifically should also look at their Persona 5 and Fate/Grand Order lineups, which showcase the studio’s consistent sculpt quality. You can browse more collector guides on our blog for deeper dives into related releases and manufacturer histories.
Why Buy Japanese Collectibles from Japan?
Japanese collector culture places exceptional value on preservation. It is common to find decade-old figures with pristine original boxes, inserts, and even the plastic retailer bags intact — a standard rarely encountered in Western secondhand markets. Many Bayonetta figures and variants were released as Japan-exclusive items through retailers like AmiAmi, Hobby Japan, or Good Smile’s own online shop, meaning the deepest selection of condition grades and variants will always flow through Japanese dealers first. Buying directly from Japan also reduces the authentication risk associated with recasts and bootlegs, which have become an increasing problem for popular video game figures sold through unverified international marketplaces.
Summary
The Phat Company Bayonetta 1/7 scale figure remains one of the more desirable video game character figures of its generation, combining a strong license with Good Smile Group production quality. For collectors building a PlatinumGames shelf, a stylish-female-protagonist display, or simply a well-curated Phat Company lineup, this is a cornerstone piece worth tracking down in good condition. This example is offered in pre-owned condition, carefully inspected, and shipped from Japan with tracking.
Published: 2025. Last reviewed: November 2025. Author: Kenji Harada, HD Toys Store Japan. Please contact our team if you have questions about authenticity or condition. Refer to our returns policy for inspection guarantees on all pre-owned figures.
Explore related collections
Never Miss New Arrivals from Japan
We add new pre-owned figures, toys, and collectibles every week. Sign up to get notified about new items, collector guides, and exclusive updates.
Free · No spam · Unsubscribe anytime
コメント